Have your customers publish an online diary instead
of giving you a testimonial. The diary would include
regularly updated entries of how customers are using
your product to improve their life. You could give
customers a free product or a rebate in exchange for
them publishing it online.
Your customers could write diary entries about goals
they have reached using your product, the positive
emotions it's given them, the fears and worries your
product has taken out of their lives, how bad their
lives were before they bought it, how it has helped
other people in their lives, etc.
Your customers could update it daily, weekly or
monthly. It will depend on how often they use your
product. You could publish the diary right in your
ad or link directly to the diary. You could provide
the people with web space for writing the online
diary or have them e-mail you the diary entries for
you to publish.
You can make the online diary extra persuasive by
also including customer's personal profile, pictures,
online video of them using your product, net audio
of them talking about your product, even scanned
handwritten letters, etc.
An online diary would likely outsell the common
testimonial because it's updated on a regular basis
and reveals more personal information. A diary is
considered private which would make people more
curious to read it and believe it's legitimacy.
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